01Our revenue model
Fan Bet Odds operates as an affiliate of licensed sports-betting operators. When you click a "Join", "Claim bonus" or similar button on our site and subsequently register an account with that operator, the operator may pay us a one-time referral commission or a small share of net revenue.
We never receive any data about your bets, deposits or losses. The operator simply tells us "user X who clicked link Y registered an account" so the commission can be attributed.
02Operators we work with
We list and review operators that hold licences in regulated jurisdictions including the UK Gambling Commission, the Malta Gaming Authority, individual US state regulators, and recognised European licensing bodies. We will never recommend an unlicensed operator, even if the commission offered is significantly higher.
03How we separate commercial from editorial
- Commission rates are never shared with writers, editors, or the team that maintains the odds-ranking algorithm.
- Our "Best Odds" widget always shows the genuinely highest price across our tracked operators, including operators that pay us no commission at all.
- Bookmaker ratings are calculated from a fixed scoring rubric (licensing, payout speed, market depth, customer service, responsible-gambling tools). Affiliate revenue is not a factor.
- No operator has approval rights over content that mentions them. Operators are not shown reviews ahead of publication.
04How affiliate links are labelled
Wherever a click can earn us a commission, the link is identifiable: button text such as "Join", "Claim", "Visit operator", or a clearly marked "Sponsored" tag. We follow the FTC, ASA and CMA guidelines on disclosure for affiliate publishers.
05What this costs you
Nothing. The commission is paid by the operator out of their marketing budget. The odds you see, the bonus you claim and the terms you accept are identical to those a user arriving at the operator directly would receive. There is no Fan Bet Odds mark-up.
06How to verify our independence
Compare any "Best Odds" we publish to the operator's own site at the same time. Check our bookmaker rankings against independent industry indices such as the eGaming Review Power 50. If you ever see a discrepancy you cannot explain, please email [email protected] - we will investigate and publish a correction within 1 business day if warranted.