FIFA and its commercial partners released 'Por Ella' on April 24, the second official track on the World Cup 2026 album. The song follows the tournament's first official release and forms part of a coordinated global music and entertainment strategy that FIFA has described as the most ambitious in World Cup history.

The official World Cup album format - multiple songs from diverse artists reflecting the three host nations' musical cultures - has evolved significantly since the era of single official anthems. The 2026 edition leans into the Latin American and North American cultural intersection of the host triangle, with the album expected to include contributions from artists across the Americas and beyond.

'Por Ella' follows the opening track in building the tournament's cultural identity ahead of the June 11 kickoff. The music rollout is one of several entertainment verticals FIFA is using to activate global audiences - alongside the documentary series, the official video game integration, and the fan festival programming announced for host cities.

There is no direct betting market relevance to the music announcement. It is, however, a significant marker of the tournament's commercial momentum: music releases at this point in the cycle are typically timed to maximise streaming impact in the 8–12 week pre-tournament window, when global football conversation intensifies and brand partnerships are activated at scale.