Fan Bet Odds Press Kit
Media resources, embeddable data, and research reports for journalists and researchers.
Fan Bet Odds is an independent football betting intelligence platform focused on the FIFA World Cup 2026. We produce original research on betting market size, bookmaker margin analysis, and welcome-offer real value — free to cite with attribution. All data in our reports is sourced from our live odds engine, which tracks 100+ bookmakers and 500+ World Cup qualifying matches in real time.
Media Contact
Fan Bet Odds responds to all press queries within one business day. We can provide expert comment on sports betting markets, World Cup 2026 wagering trends, bookmaker margin analysis, and the real value of promotional offers.
About Fan Bet Odds
Fan Bet Odds is an independent sports betting comparison platform covering the FIFA World Cup 2026 (June 11 – July 19, 2026). Founded with an editorial-first approach, Fan Bet Odds tracks live odds from 100+ bookmakers, publishes independent bookmaker reviews, and produces original research on betting markets.
Fan Bet Odds does not operate as a bookmaker. The platform's revenue model is based on tool affiliate partnerships with edge-betting software providers (arbitrage tools, +EV scanners, promo converters), not on bookmaker commissions. This separation is the editorial independence that underpins our research methodology.
Fan Bet Odds covers the World Cup 2026 in English, Spanish, and French — serving bettors across the UK, continental Europe, Latin America, and North America. The platform's live odds engine samples markets every 60 seconds and has been running since qualification began in March 2024.
Key Statistics — Free to Embed (with attribution)
All statistics are from Fan Bet Odds' original research reports, published May 2026. Free to use in editorial content with attribution: 'Source: Fan Bet Odds (fanbetodds.com/research)'.
How to Cite Fan Bet Odds
Fan Bet Odds data is free to use in editorial and research contexts with attribution. Please use one of the following formats:
We ask that all citations include a link to the specific report page where possible. Fan Bet Odds does not require prior approval for editorial citation of our published research.
Original Research Reports
All three reports are freely available and cite-ready. Full methodology available at fanbetodds.com/edge/methodology.
- World Cup 2026 Betting Market Report
Global betting handle projections, regional breakdowns, in-play share analysis, and top bet types for the 2026 tournament.
Key finding: Global handle projected at $35.1B — a 43% increase on Qatar 2022, driven by US legalisation and 104-match format.
- 100-Bookmaker Margin Analysis
Overround comparison across 100+ bookmakers on 500+ World Cup 2026 qualifying and group-stage matches.
Key finding: Recreational bettors face a 4× higher house edge at average recreational books (8.3%) vs Pinnacle (2.1%).
- Free Bet Real Value Report
Audit of 200+ welcome offers from 86 bookmakers — real cash value vs. advertised face value.
Key finding: 78% of welcome offers are worth less than 30% of their advertised value. Average £50 free bet is worth £9.40.
Brand Guidelines
The platform name is 'Fan Bet Odds' — two words, title case. The domain is fanbetodds.com (one word, lowercase).
The Twitter/X handle is @FanBetOdds.
Fan Bet Odds is based online and does not have a physical office address for press purposes. All media queries should be directed to [email protected].
Name usage
✅ Fan Bet Odds (correct — title case, two words)
✅ fanbetodds.com (correct — one word lowercase for domain)
✅ @FanBetOdds (correct — Twitter/X handle)
❌ Fanbet Odds (incorrect — 'Fanbet' is not the correct spacing)
❌ FanBetOdds (incorrect — missing space between words)
❌ fan bet odds (incorrect — lowercase in editorial context)
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